This is all due to European data regulations that prevent Meta from transferring, storing and processing data on US-based servers from Europe. This is why IG businesses are a real no go and expanding your marketing strategy is essential.Īs a prime example, META has threatened to shut down Facebook and Instagram in Europe. And, it’s virtually IMPOSSIBLE to get them back. I’ve tried to work out exactly why, to see if there’s a common trend, but I can’t seem to figure it out. Often, business accounts are taken down from IG for absolutely no reason. Imagine putting all that work into your social media accounts and then overnight… Poof! It’s gone. Your social media accounts can disappear overnight. It’s time for you to create an email campaign that completely represents you and your brand, with no limitations, whilst also eliminating the stress of combatting that algorithm. You won’t be limited to a rubbish word count either. You can add in brand elements such as embedding videos, gifs, storytelling, images and much, much more. However, depending on your email marketing provider, you can have loads of fun with your email marketing with techniques that cannot be used on social media. You also have to tailor your content to improve the chances of it being seen and successful under the pesky algorithm! Posting on social media comes with a lot of guidelines such as posting images of a certain size and fitting into word counts which can be extremely difficult and time consuming. And due to this, they are more likely to be genuinely interested in you, meaning they are more likely to convert. Your subscribers took that extra step to interact with your brand and get more information about you. But, your mailing list is full of warm prospects: it’s BURSTING with people who have made an active choice to hear from you and your marvellous brand. With the endless scrolls of content, it’s so easy to click the follow button on social media to just forget about the brand a couple of days later. Your email marketing list is full of warm prospects. But don’t worry, I will go into more detail down below! 1. Luckily, email marketing offers a gentler approach to marketing and offers many benefits for your business and brand. ![]() This can make for an extremely overwhelming experience. In fact, 38% of adults think social media is actively harmful, with four out of five social platforms making their anxieties worse.Īnd for the social media managers and the lone-wolf business owners who have to manage their social channels, it can be so easy to get lost with all of the trends and competition on the platforms. It’s not hard to see how it can negatively affect us mentally it has been found that the average person spends 136 minutes a day on social media… A DAY! That’s a lot of content to consume for one person in a short amount of time. Not only is this dangerous for your business growth, but it also can be detrimental for your own confidence and mental health. ![]() You shouldn’t put all of your eggs into the ‘social media’ basket. It might seem like a battle against the odds at first, but it doesn’t have to be one or the other! An impactful marketing strategy should tap into all different relevant platforms and work together simultaneously. Social media or email marketing - which one should you choose? Keep reading to find out more about how you can implement mailing lists into your marketing strategy. Mailing lists have many benefits and will help you to build your customer base and increase conversions for your business. Compared to social media, a mailing list is more intimate, allowing you to connect with them one to one and be right there in their inbox. Why is your mailing list so important? A mailing list is the best way to build strong relationships with potential customers. Even with all the positive outcomes, email marketing is often overlooked by many businesses across the UK, leaving a potential archive of customers in the dark. From many months of trial and error, I have found that the mailing list beats social media and is one of the best marketing tools out there for businesses. A hefty percentage of the population is on social media and it’s not surprising that the majority of us are on approximately 4 social media platforms now (insane, right?) There’s many benefits to social media - not least because it allows businesses to raise brand awareness and create a relationship with customers digitally - however, there are also many limitations. ![]() ![]() Email marketing on the other hand, could be the way forward. However, through the endless amounts of content, it can be difficult for businesses to reach their audiences and make an impact. Social media is a powerful platform, full of potential customers.
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